Title: ML and Business: A Love-Hate Relationship
Based on real world examples. the talk explores common gaps in the mutual understanding of the business and the analytical side; particular focus shall be on misconceptions of the needs and expectations of business people and the resulting problems. It also touches on some approaches to bridge these gaps and build trust. At the end we shall discuss possibly under-researched areas that may open the doors to a yet wider usage of ML principles and thus unlock more of its value and beauty.
Andreas Antrup heads Data Intelligence at Zalando – Europe’s leading online shop for shoes and fashion. After brief stints in entrepreneurship and banking he joined Zalando in 2011 to build analytics and data-driven automation. Having received a Diplom in business administration from WHU – Otto Beisheim School of Management in 2007, Andreas changed to economics at the University of Edinburgh to graduate with an MSc in 2008 and a PhD in 2011. Together with a team of machine learners, physists, econometricians and others he now drives predictive analytics across the value chain of Zalando.